Running a restaurant in India is no small feat. With competition everywhere, staying ahead means using every tool you have. If your restaurant is listed on Zomato, you’re sitting on a goldmine of data that can help you increase orders and grow your business. But are you using it to its full potential? Let’s talk about five Zomato insights that can transform your restaurant’s performance.
- Peak hours and order timing
Do you know exactly when your restaurant gets the most orders? Zomato insights can show you the busiest hours of the day and week.
Why this matters:
- You can ensure your kitchen is fully staffed during peak times.
- Run special offers during slower hours to drive more sales.
Example: If you notice that orders spike between 7 PM and 9 PM on weekends, consider running a “Happy Hour” for online orders between 5 PM and 7 PM to catch early diners.
Fun Fact: According to Zomato, 60% of online food orders happen between 7 PM and 11 PM!
- Top-selling dishes
Which dishes do customers love the most? Zomato’s data can show you your top-performing menu items.
Why this matters:
- Highlight these dishes on your menu.
- Use them in promotions or limited-time combos.
Example: If “Paneer Tikka” is your bestseller, you can promote it as part of a “Family Combo” during weekends. You could also advertise it as a must-try dish in your Zomato description.
Pro Tip: Featuring your top dish in ads can boost sales by up to 20%!
- Customer reviews and ratings
Customer feedback isn’t just praise or criticism—it’s valuable insight. Zomato collects reviews, and you can spot patterns over time.
Why this matters:
- Address common complaints quickly to improve customer satisfaction.
- Highlight positive feedback in your marketing.
Example: If multiple reviews mention that your “Butter Chicken” is too spicy, you can introduce a milder version.
Fact: Restaurants with ratings above 4.0 on Zomato receive 35% more orders on average.
- Competitor analysis
Zomato lets you peek into how your competitors are doing. You can see their bestsellers, pricing strategies, and customer reviews.
Why this matters:
- Understand what works for others and adapt it for your menu.
- Set competitive pricing to attract more customers.
Example: If a nearby restaurant is selling “Biryani Combos” that perform well, consider creating your own version with added value.
Hot Tip: Offering free delivery or a small discount can sway Zomato users to choose your restaurant over others.
- Location-based insights
Zomato tracks where most of your orders come from. This helps you understand your customer base better.
Why this matters:
- You can focus your marketing in areas where demand is high.
- Tailor offers to suit local tastes and preferences.
Example: If most of your orders come from tech parks, offering fast lunch combos during weekdays could drive more business.
Did You Know? Restaurants near office areas see a 40% increase in lunch orders when offering combo deals.
How to access these insights
- Log in to your Zomato restaurant dashboard.
- Click on “Analytics” or “Insights.”
- Review reports regularly and plan your marketing strategies accordingly.
Final Thoughts
Zomato insights are like a cheat sheet for restaurant success. By understanding your peak hours, bestsellers, customer feedback, and local demand, you can make smart decisions that drive more orders. Don’t let this valuable data sit unused. Start exploring today, and watch your sales grow!
Remember: The more you know, the better you can serve your customers and keep them coming back for more.