Imagine this: You own a restaurant, and instead of depending only on food delivery apps, you can reach thousands of new customers across India—without paying crazy commissions. Sounds like a dream, right? Well, it’s possible with ONDC (Open Network for Digital Commerce). If you haven’t heard about it yet, don’t worry! This blog will break it down in the simplest way possible.
What is ONDC? (Think of it like a digital food bazaar)
ONDC is like an online bazaar where businesses can sell their products and services, just like a real market. It is not an app but a network that connects restaurants (like yours) with different buyers and delivery partners.
Right now, most restaurants depend on big platforms like Zomato and Swiggy, which take a high commission (sometimes up to 30% per order!). ONDC helps you connect with customers directly, reducing your costs and increasing your profits.
Why should you list your restaurant on ONDC?
Let’s make this simple. Here are three BIG reasons why you should list your restaurant on ONDC:
- Lower commission fees (More money for you!)
Food delivery apps charge hefty commissions, which eat into your profits. ONDC reduces this cost, meaning you keep more of what you earn. Example? Many restaurants that joined ONDC saw their commission fees drop from 25% to as low as 8-10%.
- More customers, more orders
ONDC connects you to multiple platforms. Unlike being stuck with one app, your restaurant can appear on different buyer apps like Paytm, Magicpin, and more. More visibility = more orders = more revenue.
- You control your business
With traditional apps, they decide how you appear to customers. ONDC lets you set your menu, prices, and promotions without being dependent on a single platform.
4 Easy steps to list your restaurant on ONDC
Alright, let’s get to the part where you actually list your restaurant. Here’s a step-by-step guide that even a five-year-old could understand:
Step 1: Choose an ONDC seller partner
Since ONDC is a network, you need a seller partner (like a middleman) to list your restaurant. Some popular seller partners include:
- Bitsila
- Mystore
- eSamudaay
- GoFrugal
- GrowthFalcons
These seller partners help you onboard ONDC and sync your menu with the network.
Step 2: Submit your restaurant details
Your seller partner will ask for basic details like:
- Restaurant name
- Address
- FSSAI License number (mandatory for food businesses)
- GST details (if applicable)
- Bank details (so you can get paid!)
- Menu details with prices and pictures
Make sure you have high-quality pictures of your food—it makes a BIG difference!
Step 3: Integrate with a logistics partner
ONDC allows you to choose your delivery service. You can either:
- Use ONDC’s partnered delivery services like Dunzo or LoadShare.
- Use your own delivery team if you have one.
This flexibility helps you save money on delivery costs.
Step 4: Go Live and start receiving orders!
Once your details are verified, your restaurant goes LIVE on ONDC! Customers can now find you and place orders just like they do on any other app.
Success Stories: Restaurants winning on ONDC
Many restaurants have already joined ONDC and are seeing great results. For example:
- Wow! Momo saw an increase in orders and reduced commission costs.
- Haldiram’s expanded their reach without spending extra on marketing.
- Local restaurants in cities like Bengaluru and Delhi are seeing more orders without relying on a single app.
Bonus tips to get more orders on ONDC
Want to get the most out of ONDC? Try these tips:
✔ Offer discounts & deals: Customers love discounts! Try limited time offers to attract more buyers.
✔ Keep your menu updated: Remove unavailable items so customers don’t get disappointed.
✔ Improve delivery speed: Faster deliveries mean happier customers and better reviews.
✔ Encourage customer reviews: Positive reviews build trust and bring in more orders.
Final Thoughts
Getting your restaurant listed on ONDC is a game-changer. It gives you control, reduces costs, and helps you reach more customers. If you’re in the food business, this is the future!
So, what are you waiting for? Take these simple steps and get your restaurant listed on ONDC today. More profits, more orders, and more freedom—it’s a no-brainer!