How to Increase Customer Loyalty with Thrive & DotPe

For restaurant chains, QSRs, and cloud kitchen bosses who know loyalty is the real secret sauce.

Let’s be honest—great food can get a customer in the door, but great experience keeps them coming back. In the ever-evolving food industry, customer loyalty is gold (possibly truffle-oil infused).

In a post-Zomato-Swiggy-fee-fatigue world, platforms like Thrive and DotPe are stepping up to help restaurants and cloud kitchens reclaim control—and customers’ hearts.

But first, why is loyalty such a big deal?

Why Loyalty Matters (and Pays Off)

• Repeat customers spend 67% more than new ones (Source: Bain & Company).
• Acquiring a new customer can cost 5 to 25 times more than retaining one (Harvard Business Review).
• A mere 5% increase in retention can boost profits by 25% to 95%.

If you’re in the food business, you’re not just selling biryani or burgers—you’re selling trust. Loyalty isn’t a feel-good perk; it’s ROI.

Meet Thrive and DotPe – Your Loyalty Wingmen

Both Thrive and DotPe are Direct Ordering Platforms (DOPs) that allow restaurants to set up branded websites, handle online orders, and most importantly—build direct relationships with customers.

They also don’t charge up to 30% commissions like aggregators, which means you get more margin and more data.

Here’s how you can use them to keep your regulars hooked:

1. Personalised Offers That Don’t Feel Spammy

With DotPe and Thrive, you get access to first-party data—emails, birthdays, order history, fav dishes.

Real-life munchies moment:
Delhi’s popular fast-casual chain Biryani By Kilo uses DotPe to segment their audience and send curated offers via WhatsApp and SMS. They saw a 30% uplift in order frequency among targeted users in 3 months (Source: DotPe internal case study, 2023).

Pro Tip:
Use Thrive’s loyalty engine to set up auto-rewards like “Order 3 times, get 1 dessert free.” It’s low-lift, high-reward. Literally.

2. Ditch Aggregators, Build Your Own Community

Ordering from third-party apps is like renting your customer relationships. With Thrive or DotPe, you own the relationship. That means:

• No distractions from competitor listings
• Full control over branding, messaging, and promos
• Cross-sell and upsell like a pro

Example:
Mumbai’s Pack-a-Pav switched from being Swiggy-dependent to building a loyal base via Thrive. They launched a “Pav Pal Club” with member-only deals. In just 4 months, 40% of their orders started coming directly through their own site.

3. Gamify the Eating Experience

Humans are wired to love rewards. So, gamify loyalty.

DotPe lets you create point-based systems and leaderboards. For example:

• “Earn 5 points for every ₹100 spent”
• “Refer a friend, get 50 points”
• “Top 10 fans this month get a free meal!”

Stat to munch on:
According to Bond’s Loyalty Report (2022), 73% of consumers are more likely to recommend a brand with a good loyalty program.

Try this: Launch a “Taste Titan” contest where top orderers get VIP treatment for a month.

4. Use Feedback Loops to Show You Care

Thrive and DotPe both integrate feedback systems—think post-meal SMS or WhatsApp surveys. But don’t just collect reviews. Act on them.

Real-life scoop:
Cloud kitchen Rolls Mania started offering a ₹50 voucher to customers who left feedback via DotPe. Not only did response rates jump 5x, but their average rating went from 3.8 to 4.5 in six months (Source: DotPe user stories, 2023).

Showing customers that their voice matters = next-level loyalty.

5. Make it Mobile-First, Always

According to Statista, 91% of food delivery orders in India happen on mobile phones.

Thrive and DotPe both offer PWA (Progressive Web Apps) or web app experiences that mimic the ease of native apps—without the dev costs.

Add a “Save to Home Screen” CTA so customers can reach you in 1 tap.

BONUS: Loyalty is a Team Sport

Train your staff to recognize returning customers. Use Thrive or DotPe’s backend to track who your top diners are and give your team prompts like:

• “Hey, welcome back Ayesha! Double cheese again?”
• “You’re just one order away from your free pizza!”

A little love goes a long way.

Wrap-up: Numbers Don’t Lie

Here’s what loyalty powered by Thrive & DotPe can deliver:

Final Bite

Loyalty isn’t built overnight—it’s built with consistent care, killer convenience, and occasional gulab jamuns on the house.

Thrive and DotPe are more than ordering platforms. They’re your loyalty enablers, brand builders, and secret weapons in a cutthroat food game.

So, go ahead—woo your regulars like it’s the first date, but treat them like family. Because in this industry, love = leftovers + loyalty.

Hungry to get started?
Check out Thrive and DotPe—your future loyalists await.