If you run a restaurant and want to boost your food delivery business on Zomato and Swiggy, you’re in the right place! With so many options available to customers, you need to stand out. But don’t worry—we’ll keep things super simple and help you step up your online food delivery game.
- Your Menu Should Be Clear and Tempting
Imagine this: You’re craving a burger. You open Zomato and see two listings—one with just “Cheese Burger” and another with “Juicy Cheese Burger with fresh lettuce and crispy fries.” Which one would you order?
- Use mouth-watering descriptions.
- Add high-quality food images (restaurants with photos get 35% more orders!).
- Keep names simple (avoid confusing words).
Example:
Not-so-great: “Paneer Butter Masala”
Better: “Creamy Paneer Butter Masala with a rich tomato gravy”
- Speed is Everything! Faster Deliveries = More Orders
No one likes to wait too long for food. According to Swiggy, restaurants that deliver under 30 minutes see a 20% boost in repeat customers.
Here’s how to speed things up:
- Keep packaging ready—Pre-pack items that don’t need last-minute prep.
- Have a separate team for online orders—This avoids mix-ups.
- Use Zomato/Swiggy’s “Priority Delivery” option if available.
- Pricing: Don’t Scare Customers Away
Customers compare prices. If your Zomato menu prices are too high compared to your restaurant, they’ll look elsewhere.
- Offer combo deals (Example: “Burger + Fries + Coke at ₹199” instead of separate items).
- Use discounts smartly (Example: “10% off on first order” or “Free dessert on orders above ₹500”).
- Keep delivery charges low—Many customers abandon orders because of high extra charges!
- Increase Your Visibility with Ads and Promotions
Being on page 1 of Zomato and Swiggy can double your orders!
How to Get There:
- Use Sponsored Listings—Restaurants in the top 5 results get 70% of the orders.
- Offer Discounts During Peak Hours (Lunch & Dinner times = More orders!).
- Collect More Ratings & Reviews—A 4.5-star restaurant gets 40% more clicks than a 3.8-star one.
- Reviews Matter – A LOT!
Would you order from a restaurant with 2.5 stars? Probably not! More good reviews = More orders.
How to Get Better Reviews:
- Always ask happy customers to review (Send a simple message with their order).
- Reply to negative reviews politely (Example: “Sorry about your experience, we’d love to make it right! DM us for a special offer.”).
- Fix common complaints (If 5 customers say the food was cold, improve your packaging!).
- Optimize Your Packaging – Looks & Function Matter!
If food spills or arrives cold, customers will never order again. Great packaging = Happy customers.
- Use leak-proof and sturdy containers.
- Keep food warm with insulated packaging.
- Use eco-friendly packaging—People love brands that care about the environment.
- You can check out Chuk compostable delivery containers to send those healthy and tasty salads, biryani, pasta, and what not to your customers. And they will thank you not only for your tasty food but also for your environment conscious behaviour.
- Keep Your Business Active on Social Media
Your customers are on Instagram, Facebook, and WhatsApp. Use these platforms to bring them to your Zomato and Swiggy pages.
- Post yummy food pictures regularly.
- Announce special discounts and offers.
- Share behind-the-scenes videos of your kitchen.
- Keep an Eye on What’s Trending
People love ordering what’s hot! Use trends to boost your sales.
- Offer seasonal dishes (Example: Mango desserts in summer).
- Follow food trends (Example: “Biryani Bowls” became a hit in 2023!).
- Introduce new combos every month to keep customers excited.
- Use Zomato & Swiggy Insights to Improve
Both platforms give data on your bestsellers, delivery times, and customer preferences. Use this info to:
- Remove items that don’t sell well.
- Improve slow delivery areas.
- Push popular items to the top of your menu.
- Be Customer-Friendly: Small Gestures Matter
Customers love personal touches. These small tricks can turn a one-time customer into a loyal fan:
- Add a thank-you note with every order.
- Give a freebie (like a small dessert) for big orders.
- Offer customized spice levels (“Mild / Medium / Spicy” options).
Final Thoughts
If you follow these simple but powerful tips, your restaurant’s Zomato and Swiggy sales will skyrocket! Just remember:
Make your menu irresistible.
Deliver fast and fresh food.
Use ads and promotions to increase orders.
Keep packaging safe and appealing.
Treat every customer like a VIP.
Now, go ahead and make your restaurant the top choice on Zomato & Swiggy!