Running a restaurant is like throwing a party every day. But imagine throwing a party where no one knows the address. That’s exactly what happens when your Zomato or Swiggy listing isn’t on point. Don’t worry; we’re here to help you make your listing so irresistible that foodies will come running! Let’s dive into five super-simple tips to make your restaurant shine online.
- Smile! Your food needs a killer profile pic
Think about it—what’s the first thing you notice when you check a restaurant listing on Zomato or Swiggy? Yep, the photos! Customers eat with their eyes first. Imagine scrolling and seeing a close-up of a cheesy, gooey pizza versus a blurry, sad-looking slice. Which one are you ordering?
- Tip: Upload high-quality photos of your best dishes. You can also go a notch higher by uploading some tantalizing video of your most loved dishes and let your customers eat with their eyes first.
- Example: Just look at the photos presented by Nazeer Foods. We’re sure you’ll be drooling withing seconds. Wink, wink!!!
- Data Speaks: For example, 90% of diners research a restaurant online before visiting it in person, and more than 70% of people prefer ordering from restaurants with active social media engagement, indicating that high-quality visuals and online presence are critical for customer decisions.
Pro Tip: Use natural lighting and a clean background. Your Chicken Biryani deserves the spotlight!
- Say it loud, say it clear: menu description matters
Your menu is your story, so make it delicious! Don’t just list “Pasta” when you can say, “Creamy Alfredo Pasta topped with garlic butter mushrooms.”
- Tip: Write short but mouthwatering descriptions for each dish.
- Example: “Paneer Tikka” sounds basic, but “Juicy marinated Paneer chunks grilled to perfection with a tangy spice blend” makes you drool, right?
- Data Speaks: As per a study, around 69% of mobile device users are more likely to engage with websites or listings that address their queries effectively and provide necessary details.
Pro Tip: Add emojis like 🌶️ for spicy dishes or 🥗 for healthy ones—it’s fun and easy to understand!
- Keep your timing right (nobody likes waiting)
Customers hate it when they see “Delivery time: 55 minutes.” Wouldn’t you? People use Zomato or Swiggy to satiate their hunger in real time. However, late delivery does act as a party pooper, don’t you think?
- Tip: Update your operational hours and prep time to reflect reality.
- Example: If breakfast is your jam, mark your listing as “Opens at 7 AM” so early risers know they can grab their poha. Check our McDonald’s listing on either Zomato or Swiggy and see how their breakfast menu hits the right notes of their customers.
- Data Speaks: Restaurants with accurate delivery times have 40% fewer order cancellations.
Pro Tip: Highlight fast-moving items as “Quick Bites” so customers know what to order when they’re in a rush.
- Interact with your customers with a note or replying to reviews
Did you ever receive a food delivery from Zomato or Swiggy and encountered a hand-written note from the chef or owner? If yes, you know how special it feels. If not, try it – you’ll know what we are saying. Good, bad, or ugly—responding to reviews shows you care.
- Tip: Always thank customers for positive feedback and politely address complaints.
- Example: If someone says, “Paneer was rubbery,” reply with, “We’re so sorry to hear that! We’ll make sure it’s perfect next time. Please give us another try.”
- Data Speaks: Restaurants that actively respond to reviews have a 33% higher rating than those that don’t.
Pro Tip: Pin your top reviews or add a little “Chef’s Note” about how you’re improving based on feedback.
- Deals & Combos: Everyone Loves a Bargain!
How many times were you scrolling through Instagram and felt hungry while watching food reels? Us?…About 10times a day :D. But discarded the thought of ordering because there was no bargain or deal available.
But, now imagine if you get a flash late night deal or a family food coupon. Awesome, right? A good deal can turn a curious browser into a loyal customer.
- Tip: Offer combos or discounts during slow hours.
- Example: Create a “Lunch Saver Combo” with a starter, main course, and dessert at ₹299. People love value for money!
- Data Speaks: Restaurants with exclusive offers see a 50% increase in order volume on weekends.
Pro Tip: Highlight offers with tags like “Today’s Special” or “Limited Time Offer.” Urgency works wonders!
Final Bite
There you have it! A picture-perfect listing on Zomato or Swiggy isn’t rocket science. So, go ahead—polish that listing like a shiny plate of butter naan, and watch the orders pour in. Your restaurant deserves it!